Values 2025
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Apple
‘Values’ is a yearly awareness campaign in EU designed to highlight various features and factors to help potential iPhone buyers make well-informed decisions when choosing an iPhone but also to promote the brands values as innovation, privacy, accessibility and sustainability. The campaign includes a series of engaging videos and I’ve worked on localising content for different markets and various formats for different channels.
FAMILY
Find My
message: 'Find My on iPhone lets you view your kid’s location if you need to.'
SUSTAINABILITY
Recycle Robots
Taz, a machine that uses new shredder-like technology to separate magnets from audio modules and recover more rare earth elements, is the latest in a series of recycling advancements spearheaded by Apple. The company has also further expanded the capabilities of its patented iPhone disassembly robot Daisy to take apart 23 models of iPhone, and has offered to license those patents to other companies and researchers free of charge. An additional robot, Dave, disassembles Taptic Engines, helping to recover valuable rare earth magnets, tungsten, and steel.
message:'Apple's robots now recover recyclable materials from 23 models of iPhone.'
